All postsAntoine Pedretti
Meta
April 22, 20261 min read

Hello, world

Why this blog exists, what to expect, and the four pillars I'll be writing about.

This is a placeholder. The blog is live; the posts are on their way.

Why this exists

I spent three years shipping cloud infrastructure at fast-growing startups. Somewhere along the way I started building my own products — AI tools, content, a freelance agency. Two modes at once: scale-up engineer by day, indie hacker the rest of the time.

This blog is where those two sides compare notes.

What you'll find here

Four pillars:

  • Build stories — retrospectives on each project: thesis, stack, what broke, what I learned.
  • Scale-up engineering — patterns from shipping production infra at scale. Anonymized, not sanitized.
  • Indie hacker / product thinking — the crossover content. Breadth over depth, the empire model, what a DevOps background teaches you about product scoping.
  • Learning in public — courses, books, honest assessments.

First real post

Coming soon: "Lessons from scaling a platform from 0 to 100+ cities in 18 months." The story of what happens when a startup grows faster than its infrastructure.


In the meantime, see what I'm building or say hi.